In the wide world of airport advertising, Hyderabad’s Rajiv Gandhi International Airport has grown to be a primary hub or premium place for revolutionary and impactful campaigns. As digital hoardings rise at the airport, Local and international brands of various categories are finding different ways to capture the attention of travellers/passengers to redefine advertising landscape. Laqshya Hyderabad Airport Media, branded as #NextBigHub, has been the exclusive media concessionaire for Hyderabad's Rajiv Gandhi International Airport since 2008.